Inside ChatGPT Ads: What Brands Need to Know
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Learning Webinar
As consumers increasingly turn to AI-powered tools to research products, compare options, and make purchasing decisions, brands have a new opportunity to connect with audiences in high-intent moments.
Join OpenAI and StackAdapt for an exclusive webinar exploring the evolving role of conversational advertising in ChatGPT. We'll discuss how brands can show up during the discovery journey, what ChatGPT advertising looks like today, and how marketers can begin preparing for this emerging channel.
We will cover:
Why conversational advertising is emerging as a new marketing channel
How advertising experiences work within ChatGPT today
Early learnings from brands testing conversational advertising
How to prepare your marketing strategy for AI-powered consumer behavior
Our Speakers
Nathan Lam
Marketing Staff | OpenAI
Nathan is a Member of Marketing Staff at OpenAI, where he is shaping the go-to-market strategy for the company's monetization products. Prior to OpenAI, he led marketing at DeepSky, a company focused on advancing multi-agent AI systems, and continued leading those efforts at Airtable following the acquisition. Nathan has also held various marketing leadership roles at Meta, Box, Uber, Amazon, and Microsoft. He holds an M.S. in Information Systems and a B.A. in Business Administration from the University of Washington.
Randy Sun
Director, Performance Strategy & Operations | StackAdapt
Randy leads two functions at StackAdapt, including Ad Operations - the team responsible for building and optimizing ChatGPT Ads campaigns. With experience leading digital marketing across Programmatic, SEM, SEO, and cross-channel strategy for multiple brands, Randy brings a well-rounded perspective on how advertising is evolving as search behavior shifts toward AI-powered conversational experiences.
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